Work —
Underdog: Lester Clark
Project: OT&P Identity
Discipline: Visual Identity
OT&P Healthcare is one of Hong Kong’s leading medical practices. Rather than relying on the traditional medical cross imagery so often used by this profession, this symbol focuses on a sense of well-being, overall health, security and happiness. In doing so, it promotes a view of health that speaks of positive and pro-active notions, rather than the negative and reactive notions connected with medical crosses and ideas of sickness. The symbol depicts two figures standing next to each other in a subtle embrace, giving rise to feelings of trust, companionship and co-operation.
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